“Isn’t it nice when things just work?”
Comments OffJanuary 23, 2007 by Tyson Wynn
While researching Garrison Keillor, I discovered he did the one-sentence voice over on one of the coolest commercials ever.
Honda created the “Cog” commercial to promote its Accord. It’s a Rube Goldberg conglomeration of car pieces that all miraculously work together…or so it seems. It wasn’t truly miraculous until the 606th take! The Telegraph has an article detailing the ad, which I was sure was computer-aided the first time I saw it. Not so. Lots of crew members and what the Telegraph calls “four near-sleepless days” resulted in the ad which was filmed in one, perfect take–albeit the 606th one. No cheating. No edits. That’s just pretty darn cool. And I, for one, am glad that there was film in the camera.
Check it out here:
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